Atlantis Paradise Island

Our Work / Travel & Hospitality

Surprisingly, paradise doesn't always sell itself.

Client

Atlantis Paradise Island Bahamas

Brand Story & Brand PositioningVisual IdentityUser Research & InterviewsCreative TechnologyExperience DesignBrand Purpose & Brand StrategyApp DesignPaid Social AdvertisingWebsite Design & DevelopmentStyle GuidelinesBrandingUI/UX DesignPositioningCRM/EmailDigital / Performance MarketingTV Advertising
The Partnership

From a few pages to Agency of Record.

What began as a small consulting engagement to help optimize a few pages of the Atlantis website, has evolved into a dynamic and meaningful "Agency of Record" partnership that continues to mature the brand experience of this world-renowned island destination across all channels.

The Approach

Advertising + performance marketing + experience = brand performance.

Marketing modernization, smart creativity and best-in-class guest experiences. We work alongside the talented Atlantis team to help shape the brand's positioning, and go-to-market strategies. From introducing innovative digital guest experiences to crafting their television commercials, we are both emotionally and intellectually invested in their success. Together we help deliver the unique Atlantis story into more modern, effective and measurable forms to guests and prospective guests all over the world.

Our marketing modernization approach drives from a guest-centric approach. It includes a mobile-first digital strategy to connect with guests in fresh and relevant ways, delighting with enticing offers, and keeping the resort-getaway conversation top of mind. It also includes work on a mobile on-premise experience putting the entire Atlantis property in the palm of every guest's hand. Television commercials for Atlantis' post-pandemic reopening are inspiring a welcomed pocketful of sunshine to a world that could really use it.

Above: TV Commercial — click chapter to view films

The Films

sizzle & spot — now screening
Play sizzle ▶ Play spot ▶

The Award-Winning Reimagination of AtlantisBahamas.com

A powerful cocktail of five key initiatives.

01

Immersive Design

It was critical to highlight the Atlantis experience and immerse guests into all Atlantis has to offer.

02

Experience-based Content

We wanted to evoke an emotional resonance among visitors, nurturing a deeper connection and amplifying engagement with the brand.

03

Video Content

This powerful and highly visual marketing tool deeply engages users and effectively captures the captivating Atlantis narrative.

04

High-quality Imagery

Real-life images not only elevate the website's aesthetics but also convey the brand's identity and values.

05

Increase Engagement

Interactive elements + a new blog were incorporated to retain visitors' interest and encourage return visits.

The Frames

Selected stills.

Atlantis brand experienceBrand experience Website UXAtlantisBahamas.com UX Website designWebsite design Website designWebsite design CRM & emailCRM / Email Dolphin CayDolphin Cay Atlantis campaign tagCampaign Award-winning workAwarded

The Hardware

Six times awarded.

2023

Best of Show Award

Digital Website

2023

Platinum Award

Digital Website

2023

Gold Award

Digital Website

2023

The President's Award

Digital Website

2023

The President's Award

Mobile App

2023

Bronze Award

Mobile App

Impact

Paradise, found again.

$100M+

revenue from site

289 to 1

ROI

+100%

in SEO Ranking Results

9+ min

avg time on site

200%

increase in room night bookings

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