Neiman Marcus

Our Work / Luxury Retail

Modernizing the most beloved luxury fashion retailer in America.

Client

Neiman Marcus

Brand Story & Brand PositioningVisual IdentityUser Research & InterviewsCreative TechnologyExperience Design
The App

A seamless shopping experience.

The new Neiman Marcus app offers a seamless shopping experience that gives you access to personalized recommendations, including styled looks for you, more immersive content, expert advice from style advisors, exclusive collections, new designer arrivals, and so much more.

The Partnership

An integrated team.

Covid-19 disrupted the retail landscape like nothing has ever done before. It left retailers scrambling to stay in business, and many did not make it. GlueIQ was brought in to help the business adapt and thrive in the dynamic new world of post-Covid America.

We folded seamlessly into the organization, beginning with advisory services and placing an interim Chief Marketing Officer to help build out a modern marketing organization. As the process unfolded, we supplement with talent from creative directors, designers, data analysts and media experts.

The Engagement

Eight fronts of a modern marketing organization.

01

Interim CMO

02

Promo / Segmentation

03

Campaign & Content Development

04

Growth Marketing Team

05

Digital Merchandising

06

Media Support

07

Brand Management

08

Paid & Owned Social

Neiman Marcus has seen higher engagement, a jump in ratings in the app store, and a feature in Apple’s App Store for outstanding app design.

The Frames

Selected stills.

Featured in Apple's App Store for outstanding app designApp Store feature Neiman Marcus appThe app Neiman Marcus appThe app Neiman Marcus appThe app App launch campaignApp launch campaign Print magazinePrint magazine Print magazinePrint magazine Print magazinePrint magazine Campaign & content developmentCampaign content Campaign & content developmentCampaign content Campaign & content developmentCampaign content Campaign & content developmentCampaign content Campaign & content developmentCampaign content Campaign & content developmentCampaign content Email marketingEmail Email marketingEmail Email marketingEmail

Impact

Reinvention that performs.

+8%

Increase in Brand Consideration

80%

YoY New Customer Growth

200%

Media Efficiency

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