# GlueIQ

> GlueIQ is a fiercely independent creative consultancy that solves for both the wisdom and the work — pairing the strategic depth of a consultancy with the creative firepower of an agency. Grow forward with Glue.

GlueIQ was built in the gap between consultants who think but can't make and agencies that make but can't think. The firm brings story, strategy, and expertise together as one connected system — accountable to a client's growth. Its guiding formula is vision + means + skills, and its model is the Creative Consultancy: advisory and agency services under a single, independent partner, bound together by proprietary technology.

## What GlueIQ is

- **The Creative Consultancy.** GlueIQ solves for both *the wisdom* (advisory) and *the work* (agency), removing the seam between strategy and execution that slows most engagements.
- **Fiercely independent.** No holding-company obligations — GlueIQ optimizes for client growth with conviction, not restriction.
- **Founder-led.** Founded by Gaston Legorburu, New York Times best-selling author of *Storyscaping* and, per Adweek, "a game-changer who is modeling the creative company of the future."
- **Proof points (public-safe):** 800+ major industry awards over the last 10 years; 50,000+ copies of *Storyscaping* sold; attributed client outcomes including a 289:1 return on investment at Atlantis Paradise Island.

## Services (the taxonomy)

GlueIQ organizes everything under three service lines:

- [Agency Services — The Work](https://glueiq.com/agency-services): Award-winning campaigns with creative depth and breadth — brand development, experience design & innovation, loyalty & CRM, content, and full-service media strategy, buying, and placements.
- [Advisory Services — The Wisdom](https://glueiq.com/advisory-services): AI transformation for marketing and commerce. Senior operators embed with your team to realign people, process, and tools together. Typical engagements run 6–12 months, deliver measurable value within 60–90 days, and close with a handover manifest: working systems, playbooks in production, and a team coached to run them without GlueIQ.
- [Technology — The System](https://glueiq.com/technology): GlueIQ became patient zero, rebuilding its own people, process, and tools on Glue OS — fifteen applications behind one login with a governed client memory. The platform reaches clients two ways: embedded engagements with GlueIQ's operators, or Glue42, the agentic marketing-and-commerce platform (software that acts, not software that reports), live at glue42.ai. Plus experience-technology strategy, builds, and optimization.
- [All Services overview](https://glueiq.com/services)

## Key case studies

- [Ram — Never Stop Being American](https://glueiq.com/case-ram): Bringing back the HEMI V8 with a cultural rallying cry that drove 10,000 orders in the first 24 hours and 124.9M earned press impressions.
- [Atlantis Paradise Island](https://glueiq.com/case-atlantis): Award-winning reimagination of AtlantisBahamas.com and its mobile app (Best of Show, Platinum, and Gold awards, 2023).
- [Reyes Beverage Group](https://glueiq.com/case-reyes): A game-changing digital product and new revenue stream, delivered with both advisory and agency services.
- [Brightline](https://glueiq.com/case-brightline): Getting customers back on the rails for one of America's most innovative higher-speed trains.
- [Dodge Hornet](https://glueiq.com/case-dodge-hornet): Introducing the Hornet to the Brotherhood of Muscle with record-breaking category engagement.
- [Jenny Craig](https://glueiq.com/case-jenny-craig): A full brand and business reset.
- [Neiman Marcus](https://glueiq.com/case-neiman-marcus): Luxury retail and eCommerce experience through disruption.
- [Sidecar Health](https://glueiq.com/case-sidecar-health): Humanizing insurance in a complex, regulated category.
- [Ocean Casino Resort](https://glueiq.com/case-ocean): A bet on GlueIQ that paid off.
- [All 20 case studies](https://glueiq.com/work)

## Storyscaping & positioning

- [Storyscaping — Stop Creating Ads, Start Creating Worlds](https://glueiq.com/storyscaping): *Storyscaping* is the New York Times best-selling book by founder Gaston Legorburu that gives GlueIQ its point of view — brands win not by making more ads but by building immersive, connected worlds where every experience is part of one coherent story. With 50,000+ copies sold, that belief underpins the Creative Consultancy model: aligning story, experience, technology, and growth strategy into one seamless journey that drives real business results.

## Leadership (partner profiles)

- [Gaston Legorburu — Founder, CEO](https://glueiq.com/partner-gaston)
- [Noel Artiles — Chief Creative Officer](https://glueiq.com/partner-noel)
- [Matt Kujawa — Founding Partner, Advisory Services](https://glueiq.com/partner-matt)
- [Chiny Chewning — Chief of Belief](https://glueiq.com/partner-chiny)
- [Maggy Conde — Partner, Marketing Services Lead](https://glueiq.com/partner-maggy)
- [Boris Stojanovic — Partner, Client Strategy](https://glueiq.com/partner-boris)
- [Dave Serrano — Partner, NY Lead](https://glueiq.com/partner-dave)
- [Joey Wilson — Partner, Growth Advisor](https://glueiq.com/partner-joey)
- [Michele Conigliaro — People Lead](https://glueiq.com/partner-michele)
- [About the firm & full leadership](https://glueiq.com/about)

## Working with & at GlueIQ

- [Careers — Fiercely Independent, Everywhere](https://glueiq.com/careers): open roles and how GlueIQ hires.
- [Diversity & Inclusion — Nothing Bonds Like Glue](https://glueiq.com/diversity-inclusion)
- [Privacy Policy](https://glueiq.com/privacy-policy)

## Headquarters & contact

- **Headquartered in Miami · Talent Everywhere.** Home base is Coral Gables, Florida, with a distributed team of specialists across the U.S. and beyond.
- Email: [hello@glueiq.com](mailto:hello@glueiq.com)
- Phone: [+1 305 239 9440](tel:+13052399440)
- [Contact / start a conversation](https://glueiq.com/contact)