About Us / The Firm
Fiercely independent. conviction, not restriction.
Fiercely independent so we can focus on your growth with conviction, not restriction.
Who We Are
GlueIQ exists for the thrill of making a difference. From our pioneering Creative Consultancy model that solves for both the wisdom and the work, to an ethos that celebrates the cocktail of vision + means + skills that earns outcomes, we're creating the kind of independent changemaker that can truly prioritize impact.
Six Disciplines
One firm, six instruments.
Leadership Team
The people holding the pen.
Nine partners and chiefs. Click a portrait for the full profile.
The Founder — Gaston Legorburu
A game-changer who is modeling the creative company of the future.
— Adweek
Adweek recognized Gaston Legorburu as a “game-changer who is modeling the creative company of the future.” Gaston has been at the forefront of the digital disruption across the agency and consulting worlds for the last 20 years. Prior to launching GlueIQ, Gaston served as the Chief Strategist and Chief Creative Officer for Publicis Sapient and their brands.
Awards Won
Gaston and his team have won over 800 major industry awards over the last 10 years.
Books Sold
Gaston is a New York Times bestselling author of Storyscaping, speaker, and industry hack.
How We Work
Extend. Be. Enhance.
The explosive growth of in-house agencies is one of the most significant trends in our industry today. Glue was designed to embrace this reality and has responded by mastering new forms of connection and collaboration.
Embedded Teams
We can extend your team
We recognize both the value and challenges of building in-house teams and can support and guide you as you scale.
Agency Services
We can be your team
Often, clients are just looking for a great partner who can take charge, bring fresh thinking to the table, be accountable and get the job done.
Hybrid Model
We can enhance your team
The best engagement model can be different for each marketer. We can provide a mix of talent and tools to most effectively reach your goals.
Imagine This.
You're shopping for a
Mother's Day gift.
You open your AI assistant and say:
You — to your assistant
Then, seconds later
This isn't a futuristic vignette. It's a clear signal of what shopping will look like—soon. And retailers who aren't preparing their teams, systems, content, and customer experiences for AI-native journeys risk becoming invisible.
Reach out and see how your business can grow