The IP / Storyscaping
Stop creating ads. Start creating worlds.
The New York Times bestseller that named a movement — and became the intellectual foundation of the GlueIQ Creative Consultancy model.
The Premise
A great story stirs something personal inside us. Storyscaping is the discipline of moving brands beyond telling stories to building worlds — robust, engaging experiences that resonate with a connected, content-saturated customer. It inspires people to do more than buy; they buy in.
This is not borrowed theory. Storyscaping is GlueIQ's proprietary IP — a customer-centric approach that uses stories as the foundation for designing emotional and transactional experiences at every encounter. It is the thinking that our Creative Consultancy model puts to work: solving for both the wisdom and the work.
The Method
Step-by-step, actionable.
Born from real experiences and pressure-tested with real clients, the framework applies to the ten-person start-up and the ten-thousand-person multinational alike. Here is how a story system gets built.
Storyscaping.
Stop Creating Ads, Start Creating Worlds
Storyscaping: Stop Creating Ads, Start Creating Worlds helps brands move beyond just telling their brand stories to creating robust, engaging worlds that more effectively resonate with today's highly connected, digitally enabled, and content-saturated customers. Written by GlueIQ founder Gaston Legorburu with Darren "Daz" McColl, it has been translated worldwide into multiple languages and is studied by leading universities.
By Gaston Legorburu & Darren McColl — Wiley, 2014
Copies Sold
A New York Times, USA Today, and Publishers Weekly bestseller.
Bestseller
Named a movement and taught in classrooms worldwide.
He reveals an in-depth passion alongside inspirational practices that will help us all become better storytellers, better storydoers, and better story-system builders.
Jonathan Mildenhall — Former CMO, Airbnb · SVP, Coca-Cola
Put the thinking to work