Doubling Down on a Great Bet
Ocean Casino Resort has been building momentum since its opening in 2018 shedding baggage from the old Revel and establishing itself as a worthy competitor in Atlantic City, becoming the #3 casino in the market.
However, most people still didn't know Ocean Casino Resort, and in an industry where being recognized as a "good place to gamble" is a must, having low market awareness can be a critical issue. Since having to close doors during COVID, the property lost critical time in its early days to establish itself as a strong competitor in the Atlantic City market.
We needed to put a stake in the ground and declare what the Ocean brand stands for to build brand awareness, increase consideration/trial and increase visit frequency among Atlantic City visitors to become a must-visit for every AC trip.
Marketing Modernization and Smart Creativity.
We worked alongside the Ocean Casino Resorts Marketing team to help reshape the brand's positioning which would be the bedrock of all future marketing efforts.
We led research to deepen our understanding of our key audience(s) and mined insights that would help shape each target persona and determine our creative approach.
We developed a new 360 advertising campaign that would serve as the umbrella brand idea for all marketing and communications, internally to staff and externally to Ocean Casino Resorts target audience.
Our campaign extended to the property reinforcing the emotional excitement of the “feel of the win” whether on the casino floor, at the spa, while dining, or experiencing their ocean view rooms.
The strategy worked and continues to thrive
Ocean Casino Resort saw significant increases in:
• Unaided awareness continues to rise while competitors awareness levels dropped.
• Brand preference and a position of strength in Atlantic City, despite highly recognized competitors with thriving loyalty programs
• Strong NPS score
The campaign is in its third year of evolution but grounded in the same winning idea, reinforcing Ocean’s story and advantages, like new Blade air transportation service.
